The video itself, describes giving someone you love the opportunity to discover their strength, whenever they want it, all year long. It sounds like the kind of message that would be hitting the mark, especially during this current climate of all things women empowerment, right? Well, unfortunately, it seems the Twitterverse has very different ideas!
Many social media users criticized the commercial for being sexist and classist. A Peloton Bike retails for $2,245, and membership for the company’s signature interactive classes costs $39 a month.
Peloton stock fell by about 9 percent on Tuesday, the day after online outrage about the ad came to a head, which does make the outcry a sad reality at the power of social media.
One video on Twitter, mocking the ad, hilariously takes the direction of the gift in a very opposite direction, much to the husband's surprise I'm sure! (***WARNING**** BAD LANGUAGE***)
One thing is for sure... Sexist, Elitist or just plain frustrating, (cuz for many, the already fit wife needs a subscription to the cookie of the month club or something), I for one, would absolutely LOVE if someone gifted me a Peloton!
As far as the ad, my guess is the company had no intention of ill messaging or underlying sexism. As one of the comments that was a bit more positive leaning, showing support for the company put it, “Bad health comes in all shapes and sizes. Glad you acknowledged that EVERYONE needs to be healthy regardless of how you look.”